1 Percent Lists

Real Estate

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Overview

1 Percent Lists is a real estate franchise founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. It operates on a unique business model, offering full-service real estate brokerage services at a significantly lower commission fee than traditional real estate agents. Instead of charging the standard 6% commission, 1 Percent Lists charges only 1% on the listing side, making it a disruptive force in the real estate market. The company began franchising in 2020 and has since expanded its footprint across the United States.

History

The business was launched to challenge the conventional real estate commission model. By reducing the commission while still offering comprehensive services, it has attracted both cost-conscious buyers and sellers. The franchising model focuses on helping franchisees leverage modern marketing strategies, with an emphasis on digital tools and lead generation 

Investment Breakdown

Starting a 1 Percent Lists franchise requires an initial investment ranging between $23,170 and $59,260. This includes a franchise fee of $15,000, as well as other costs like digital marketing services, software licenses, and additional funds to cover the first three months of operations. Royalties are set at 6% of gross revenue .

Breakdown of Investment Costs:

● Franchise Fee: $15,000
● Digital Marketing Services: $1,000 - $5,000
● Document Management Software: $100 - $200
● CRM Software: $20 - $200
● Office Setup and Supplies: Up to $6,000
● Additional Operational Funds: $5,000 - $15,000

Industry Snapshot

1 Percent Lists operates within the competitive real estate industry, where traditional brokers have long dominated the market. However, the company's value-driven model sets it apart by catering to both clients seeking affordability and real estate agents looking for a more modernized, tech-forward approach to selling homes. This innovative model offers franchisees the chance to capitalize on evolving consumer preferences for lower fees and efficient service.

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